Three distinct ways to engage. One standard of work.
Every engagement starts with a conversation about your business, and the challenges you are facing. Our discovery call will help validate the right path forward, or if a more custom approach is warranted.
Strategic sprint.
Most companies don't have a brand problem. They have a consistency problem. The product is strong, the team is solid, but brand efforts create drag at the exact moments they should create momentum. A pitch that misses, a website that doesn’t convert, a sales message that is very different from the last paid marketing message, and so on.
The Strategic sprint is a focused diagnostic that identifies these moments of friction. I go deep on your brand, your competitors, and the gaps between them. You leave with a clear picture of what's wrong, what to fix first, and exactly how to fix it.
WHAT YOU GET.
Brand consistency audit. A forensic read of each priority brand surface: website, sales materials, decks, ads, social, packaging, recruitment, etc. Where your brand says one thing and your business needs it to say another, I find it.
Competitor benchmarking. Side-by-side analysis of your top three competitors. How they're positioned, how they present, where they're vulnerable, and where you have a real opening.
Prioritized roadmap. A ranked sequence of moves ordered by impact on margin, share, and competitive position. Built to be actioned immediately.
60-minute strategy session. A direct walkthrough of findings and recommendations. You leave with a clear picture of where your brand stands and exactly what to do next.
Timeline: 2–3 weeks.
BEST FOR: Companies that need outside clarity fast.
Brand experience alignment.
BEST FOR: Companies ready to rebuild the foundation.
When a brand isn’t being used as a decision filter for organizational alignment, the result is a business that presents inconsistently at every touchpoint. Every new hire, every new market, every new partnership is harder than it should be because the brand isn't doing the qualifying work.
Brand experience alignment is a more comprehensive rebuild for businesses ready to be intentional about what they stand for and build a system that delivers it at scale.
WHAT YOU GET.
Strategic positioning. Full discovery: competitive landscape, audience definition, core tension, reason for being, and creative white-space. The output is a clear brand value proposition, a defined point of difference, and a voice that carries it. This is the work that makes everything downstream coherent.
Brand identity system. Identity refined or rebuilt including mark, typography, color, photography direction etc. Every decision made against the strategic position, not aesthetic preference or what is most convenient to get the sale.
Brand playbook. An editable, living document that codifies the standards. Clear enough that no one needs to ask what the brand would do. Built for the team you have now and the partners you'll bring in as you grow.
Key asset implementation. The three touchpoints where your brand does the most work, rebuilt against the new foundation. Typically: pitch deck, marketing website, sales materials, or customer acquisition. Agreed upfront based on the biggest opportunity.
Timeline: 8–12 weeks.
Ongoing brand partnership.
BEST FOR: High-growth teams that need embedded brand leadership without the overhead.
A senior brand hire costs $180,000 and takes six months to close. An agency retainer is comparable and creates work you have to manage. The result: most growing companies operate without consistent brand leadership, and they pay for it every time a campaign goes out that shouldn't, or a new hire joins pulling in a different direction.
An ongoing brand partnership gives you an embedded strategic partner who closes that gap without the headcount, the equity, or the ramp time.
WHAT YOU GET.
Team oversight. Direct management of your internal team and external partners including designers, copywriters, agencies, freelancers. One accountable decision-maker for brand quality across every output.
Priority execution. A minimum of 10 dedicated hours per month applied to your highest-stakes work. The pitch that has to land. The campaign that has to convert. The hire who needs a brief that actually reflects where the brand is going.
Monthly creative review. A structured audit of everything that went out and everything in progress — calibrated against your standard and corrected before it costs you.
Strategic advisory. Bi-weekly working sessions connecting brand decisions to business decisions. What's being built, what the brand needs to do to support it, what's at risk if it doesn't.
Minimum: 10 hours/month. Scoped to your team and stage.